Shelving unit with workout equipment, including weights, resistance bands, and exercise balls, in a fitness or gym area.

Case Study

Sports and Fitness Brand

Backstory

Dropship-to-Brand ecommerce store that needed to scale while keeping profit stable and increasing lifetime value of customers.

Problem

The client didn’t have a consistent marketing strategy to keep return customers engaged while getting them to buy again.

Solution

We created a monthly content calendar based on audience insight and seasonal patterns to offer customers promotions and products that were geared towards their interest. We also implemented exclusivity and limited-edition products to drive average order values + scarcity.

Results

Increased their click through rates by 8% and drove 47% of overall revenue through email marketing. Client went on to scale to their first 6-figure Black Friday weekend, 10x their highest revenue day ever.

A bar chart showing that email marketing accounts for 47% of overall revenue, with the 47% represented by a large orange bar, and other data shown by a smaller dark gray bar.